A Brand That's What's Now
Express is the sexy, sophisticated lifestyle fashion brand for every occasion: work, weekends, or nights on the town. Our brand is what's new and what's now for young fashion-forward men and women. We have more than 600 retail and outlet stores throughout the United States and Puerto Rico, as well as franchise stores in Latin America. We also have a best-in-class online/mobile shopping experience at www.express.com that allows our customers to shop whenever and wherever they like.
A Workplace To Match
We think you'll like it here.
We offer a competitive compensation and benefits package, generous associate discount, casual work environment, and the opportunity to connect and engage with some of the smartest, most passionate individuals in the fashion business. We're always looking for talented leaders at all levels to join our team; if this sounds like you, we'd love to chat!
The Sr. Specialist, Campaign & Brand Planning is responsible for overseeing the strategy and execution of branded content as a tool to deliver on overarching brand objectives. Position requires strong partnership with Marketing Operations, Creative & Photo Studio, Digital Media, and Merchandising teams to ensure key messages and product attributes are communicated in the content that our brand is creating and distributing across various digital platforms. The Sr. Specialist acts as the central point of all cross-functional branded content needs.
This candidate must be flexible, diplomatic and team-oriented. They are customer-centric in their approach and have a deep knowledge and appreciation for marketing systems and data. They are a top collaborator who can lead cross-functional teams.They should also be extremely organized with close attention to detail and time management. They must be capable of communicating with diverse personalities across the various hierarchies of positions.
1)Content Strategy & Planning (60%)
a.Intake and consolidate content needs from cross-functional partners to develop a monthly content strategy.
b.Ideate and plan branded monthly content creation in partnership with creative team and other cross-functional partners Identify and create ad-hoc, day-to-day editorial posts in response to fashion and lifestyle events
c.Create and maintain the monthly message hierarchy and prioritization
d.Partner with cross-functional teams to ensure alignment across all channels
2)Content Distribution (30%)
a.Deliver, on-time, the clearly defined assets to enable successful delivery of all branded content pieces
b.Partner with marketing channel owners to develop the strongest distribution strategy for monthly branded content.
3)Ideation & Innovation (10%)
a.Routinely discover and pattern content creation from best in class/industry and competitors.
b.Ongoing ideation and conception for ongoing original content series that can bolster the Express brand architecture and brand objectives.
c.Keep up on the evolution of content distribution across a wide variety of digital marketing platforms.
-Education: Bachelor’s Degree in Marketing, Advertising, or related discipline
-Experience: 5+ years of demonstrated experience in a Marketing role with a proven track record in brand partnerships & events
-Experience in content creation (event agency or client experience a plus)
-Strong experience with digital and social media channels
-Proven ability to manage and prioritize multiple detail-oriented assignments while keeping an eye on the overarching Marketing objectives
-Proven strategic and creative thinker who can bring innovative solutions to the table
-Demonstrated ability to partner cross-functionally and collaborate with others to bring integrated partnerships to life
-Ability to work in a fast-paced environment and adapt quickly to change
-Excellent written and verbal communication skills and the ability to communicate with individuals at all levels of the organization
-Familiarity with the latest marketplace trends
-Excellent understanding of full marketing mix
-Passion for retail and apparel
-Autonomous and entrepreneurial mindset and approach, but willing to incorporate direction from supervisor and executives
-Strong understanding of brand voice