Sr. eCommerce Optimization Analyst

US-OH-Columbus
2017-1892
Category (Portal Searching)
e-Commerce

Overview

A Brand That's What's Now

Express is the sexy, sophisticated lifestyle fashion brand for every occasion: work, weekends, or nights on the town.  Our brand is what's new and what's now for young fashion-forward men and women.  We have more than 600 retail and outlet stores throughout the United States and Puerto Rico, as well as franchise stores in Latin America.  We also have a best-in-class online/mobile shopping experience at www.express.com that allows our customers to shop whenever and wherever they like.  

 

A Workplace To Match

We think you'll like it here. 

We offer a competitive compensation and benefits package, generous associate discount, casual work environment, and the opportunity to connect and engage with some of the smartest, most passionate individuals in the fashion business.  We're always looking for talented leaders at all levels to join our team; if this sounds like you, we'd love to chat!

Responsibilities

Job Summary

 

The Sr. eCommerce Optimization Analyst is part of the Web Site Optimization and Analytics Team, and is responsible for delivering best-in-breed insights about customer behavior within Express’ digital products. This role understands how the digital customer experience translates into data, and in-turn is able to translate that data into product improvements.

 

A successful candidate should understand the role of tag management systems have in collecting quality data from websites. This role will require hands-on experience with tag management systems implementing analytics and marketing tags.

 

Candidates should have a track record of providing optimization insights for web and app improvement from Adobe Analytics. The Sr. Analyst will lead efforts to effectively communicate insights and drive informed decisions across multiple functions.  A successful candidate should have experience influencing decisions makers through reports, presentations, and informal discussions.

 

This role will also help to develop strategy and execution for optimization efforts, such as A/B and multi-variate testing. This role will need to be able to think holistically about ways to improve the digital customer experience through testing efforts. Experience with a web A/B testing tool such as Adobe Target, Optimizely, Maxymiser or Monetate is required.

 

Lastly, the sr. analyst will take a leadership role within the team, as a subject matter expert in digital analytics and digital optimization. This person will mentor, and support the development of other team members.  They will also be required to work effectively with cross-functional partners such as campaign analytics, merchandising, creative, and product management.

 

Essential Tasks

Ensure the execution of high quality data collection through on-site tagging, site monitoring, and the synthesis of various data collection tools.

 

Work with other members of the site optimization team to develop best practices in tag management, data collection, and standardized business reporting.

 

Uncovers insight into digital performance by device, product category and shopping experience with web analytics tools.  Candidate must have the ability to lead change informed by data insights.

 

Can understand the holistic customer experience and find opportunities for testing and optimization in the digital space to improve KPIs linked to strategic initiatives.

 

Strong knowledge of e-commerce technology and the ability to build strong partnerships with technical teams to help provide insights for improvements of digital product performance.

 

Proactively investigate and communicate findings related to trends in the business, support new business initiatives, research alarming data points, etc.

 

Assess current and develop new automated reporting that will help the site optimization team quickly read and identify opportunities for testing or site updates.

Responsible for partnering with internal stakeholders to inform decisions related to: the launch of weekly (or more frequent) site updates, site features and functionality, site accuracy, and reporting back on all digital performance metrics to hindsight performance.

Partner with merchants to manage and innovate on weekly merchandising changes/updates based on current business trends and demands of the chain and ecommerce businesses

Ability and desire to mentor and coach team members on reporting clarity and accuracy, data communication, data analysis best practices, and business acumen.

 

Shops competition to identify trends and opportunities.

Monitors industry developments in site analytics and performance to ensure Express is utilizing the most up-to-date tactics and tools.

 

 

Job Requirements

 

Bachelor's degree or equivalent experience

 

5+ years web analytics, tag management, and A/B testing experience, 2+ years in retail

 

Proficiency with web analytics tools such as Adobe Analytics (Omniture), Google Analytics, Webtrends, etc.

 

Experience with tag management systems such as Tealium, Adobe DTM, Google Tag Manager, Signal, etc.

 

Basic understanding of website development technologies and processes, including HTML, CSS, and Javascript.

 

Have built and analyzed A/B tests on an e-commerce platform with testing tools such as Optimizely, Maxymiser, Adobe Target

 

High proficiency with Excel - including manipulating large data sets, using pivot tables, automating data pulls through 3rd party plugins.

 

Strong Microsoft Office Skills that can be leveraged to best communicate analytics findings.

 

Demonstrated ability to solve problems, think conceptually and drive results within an ecommerce or software development environment.

 

Has experience working and leading groups within an agile environment.

 

Exceptional communication and interpersonal skills

 

Manage ambiguity and adapt readily and easily to changes in priorities and business conditions

 

Ability to multitask, meet deadlines, manage multiple projects, a strong sense of urgency, and follow-thru in

addressing issues 

 

Highly accountable and performance driven

 

Preferred Requirements

 

3+ years of Adobe Analytics (Omniture) experience

 

Strong data visualization skills

 

Proficiency with Adobe Analytics Report Builder

 

Experience creating, editing, and implementing web analytics tracking code

 

Understanding of website technology such as HTML, CSS, and JavaScript

 

Solid understanding of marketing and business planning, risk analysis and statistics

 

Strategic thinker who can translate top line objectives into initiatives that can drive results

 

Cross functional retail knowledge

Closing

As an equal opportunity employer, Express does not discriminate in hiring or terms and conditions of employment on the basis of any federal, state, or locally protected class.  Express only hires individuals authorized for employment in the United States.
 
 
Notification to Agencies: Please note that Express does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, Express will not consider or approve payment to any third-parties for hires made.

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