• Sr. Analyst, Cross Channel Marketing

    Job Locations US-OH-Columbus
    Requisition ID 2018-3239
    Category (Portal Searching)
    e-Commerce
  • Overview

    The Brand that Gets You to What’s Next

    Express is the vibrant, confident lifestyle brand for ambitious people, providing the latest fashion for style-obsessed men and women since 1980. Our mission is to provide inspiration and confidence through fashion to help people get to what's next in their day, and their lives. With more than 600 retail and outlet stores throughout the United States, Puerto Rico and Latin America, and a best-in-class online/mobile shopping experience at www.express.com, Express brings city-inspired style to customers across the globe.

     

    A Workplace To Match

    We think you'll like it here. 

    We offer a competitive compensation and benefits package, generous associate discount, and casual work environment. Working at Express is much more than the 9 to 5. It is an opportunity to connect and engage with some of the smartest individuals in the fashion business doing work they are passionate aboutThis is the Express Life and we’re always looking for talented leaders at all levels to join our team; if this sounds like you, we'd love to chat!

    Responsibilities

    Summary 

     

    The Express Marketing Planning and Analytics team is responsible for providing high-quality analytical work in a fast-paced and fluid environment.  Individuals on this team:

    • Lead test preparation and optimization for stores & marketing campaigns
    • Analyze store/campaign performance and make recommendations
    • Deliver data-driven customer insights
    • Provide business performance reporting
    • Communicate insights to business leaders
    • Work cross-functionally with areas such as merchandise planning & allocation, marketing, finance, store operations, etc.

     

    The team’s areas of focus include store/campaign testing & optimization, brand’s marketing spend optimization across all paid tactics: Direct Mail, Paid Search,Paid Social, Display, Affiliat, and Video/Braodcast. Understanding the behavior of our customers, analyzing campaign results, and provide business performance reporting.  This team also works cross-functionally across the entire business, as well as with outside vendors. 

     

    The individual in this role is responsible for deriving consumer and marketing insights and recommendation that are both strategic and tactical on optimizing current and future cross channel marketing efforts.

     

     

    % of Time Spent

    Focus Areas

    40%

    Marketing Optimization and Testing – Optimize cross-channel marketing ROI and assist in designing statistically valid tests.

    25%

    Campaign Analytics – Perform analysis of each campaign following completion and provide clear results and KPI's to the program manager.

    15%

    Analytics & Reporting – Provide data-driven campaign/customer insights  Provide weekly business performance scorecards and monthly business review package

    20%

    Ad Hoc Projects – Perform a variety of analytics to support the current state of the business and new initiatives. 

     

    Requirements

     

    Essential:

    • Education:
      • Bachelor’s degree in quantitative field of study or Marketing with equivalent quantitative work experience
    • Experience:
      • 3-5+ years in an analytics role; experience turning analysis and insights into actionable business plans
    • Tools:
      • Experience with R, Tableau or similar analysis, reporting and dash boarding tools
      • Experience of databases, querying large datasets and writing SQL statements
      • Experience with online analytics and testing tools such as Adobe Analytics
    • Traits:
      • Problem solver
      • Conceptual thinker
      • Focused on results
      • Proficient communicator
      • Manages ambiguity
      • Highly accountable

    #LI-LL1

    Closing

    As an equal opportunity employer, Express does not discriminate in hiring or terms and conditions of employment on the basis of any federal, state, or locally protected class.  Express only hires individuals authorized for employment in the United States.

     

     

    Notification to AgenciesPlease note that Express does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, Express will not consider or approve payment to any third-parties for hires made.

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