• Sr. Specialist, Brand Campaign

    Job Locations US-OH-Columbus
    Requisition ID 2018-3247
    Category (Portal Searching)
    Marketing
  • Overview

    The Brand that Gets You to What’s Next

    Express is the vibrant, confident lifestyle brand for ambitious people, providing the latest fashion for style-obsessed men and women since 1980. Our mission is to provide inspiration and confidence through fashion to help people get to what's next in their day, and their lives. With more than 600 retail and outlet stores throughout the United States, Puerto Rico and Latin America, and a best-in-class online/mobile shopping experience at www.express.com, Express brings city-inspired style to customers across the globe.

     

    A Workplace To Match

    We think you'll like it here. 

    We offer a competitive compensation and benefits package, generous associate discount, and casual work environment. Working at Express is much more than the 9 to 5. It is an opportunity to connect and engage with some of the smartest individuals in the fashion business doing work they are passionate aboutThis is the Express Life and we’re always looking for talented leaders at all levels to join our team; if this sounds like you, we'd love to chat!

    Responsibilities

    The Sr. Specialist, Campaign & Brand Planning is responsible for overseeing the strategy and execution of branded content as a tool to deliver on overarching brand objectives. Position requires strong partnership with Marketing Operations, Creative & Photo Studio, Digital Media, and Merchandising teams to ensure key messages and product attributes are communicated in the content that our brand is creating and distributing across various digital platforms. The Sr. Specialist acts as the central point of all cross-functional branded content needs.

     

    This candidate must be flexible, diplomatic and team-oriented.  They are customer-centric in their approach and have a deep knowledge and appreciation for marketing systems and data. They are a top collaborator who can lead cross-functional teams.They should also be extremely organized with close attention to detail and time management.  They must be capable of communicating with diverse personalities across the various hierarchies of positions.

     

    Content Strategy & Planning

    -Intake and consolidate content needs from cross-functional partners to develop a monthly content strategy.

    Ideate and plan branded monthly content creation in partnership with creative team and other cross-functional partners Identify and create ad-hoc, day-to-day editorial posts in response to fashion and lifestyle events

    -Create and maintain the monthly message hierarchy and prioritization

    -Partner with cross-functional teams to ensure alignment across all channels

    Content Distribution

    -Deliver, on-time, the clearly defined assets to enable successful delivery of all branded content pieces

    -Partner with marketing channel owners to develop the strongest distribution strategy for monthly branded content. 

    Ideation & Innovation

    -Routinely discover and pattern content creation from best in class/industry and competitors.

    -Ongoing ideation and conception for ongoing original content series that can bolster the Express brand architecture and brand objectives.

    -Keep up on the evolution of content distribution across a wide variety of digital marketing platforms.

     

    Job Requirements

    Education:

    Bachelor’s Degree in Marketing, Advertising, or related discipline

     

    Experience:

    5+ years of demonstrated experience in a Marketing role with a proven track record in brand partnerships & events

    Experience in content creation (event agency or client experience a plus)

    Strong experience with digital and social media channels

    Proven ability to manage and prioritize multiple detail-oriented assignments while keeping an eye on the overarching Marketing objectives

    Proven strategic and creative thinker who can bring innovative solutions to the table

    Demonstrated ability to partner cross-functionally and collaborate with others to bring integrated partnerships to life

    Ability to work in a fast-paced environment and adapt quickly to change

    Excellent written and verbal communication skills and the ability to communicate with individuals at all levels of the organization

    Familiarity with the latest marketplace trends

    Excellent understanding of full marketing mix

    Passion for retail and apparel

    Autonomous and entrepreneurial mindset and approach, but willing to incorporate direction from supervisor and executives

    Strong understanding of brand voice

    Closing

    As an equal opportunity employer, Express does not discriminate in hiring or terms and conditions of employment on the basis of any federal, state, or locally protected class.  Express only hires individuals authorized for employment in the United States.

     

     

    Notification to AgenciesPlease note that Express does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, Express will not consider or approve payment to any third-parties for hires made.

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