• Manager, Marketing Planning, Test & Analysis

    Job Locations US-OH-Columbus
    Requisition ID 2018-3938
    Category (Portal Searching)
    e-Commerce
  • Overview

    The Brand that Gets You to What’s Next

    Express is the vibrant, confident lifestyle brand for ambitious people, providing the latest fashion for style-obsessed men and women since 1980. Our mission is to provide inspiration and confidence through fashion to help people get to what's next in their day, and their lives. With more than 600 retail and outlet stores throughout the United States, Puerto Rico and Latin America, and a best-in-class online/mobile shopping experience at www.express.com, Express brings city-inspired style to customers across the globe.

     

    A Workplace To Match

    We think you'll like it here. 

    We offer a competitive compensation and benefits package, generous associate discount, and casual work environment. Working at Express is much more than the 9 to 5. It is an opportunity to connect and engage with some of the smartest individuals in the fashion business doing work they are passionate aboutThis is the Express Life and we’re always looking for talented leaders at all levels to join our team; if this sounds like you, we'd love to chat!

    Responsibilities

     

    The Marketing Analytics & Planning Manager provides leadership and subject matter expertise in the planning and campaign optimization efforts across marketing.  This individual will champion our testing and optimization program starting with A/B & multivariate testing taking us into experience optimization and eventually personalization.  The Express Marketing Planning and Analytics team is responsible for providing high-quality analytical work in a fast-paced and fluid environment. The team drives integrated planning efforts across Express that achieve campaign objectives, create a strong customer experience, and drive incremental sales for the business.

     

    Individuals on this team:

    • Lead test preparation and optimization for stores & marketing campaigns
    • Analyze store/customer campaign performance and make recommendations
    • Develop the direct marketing program strategy (includes direct mail and digital channels as well as budget ownership)
    • Provide business performance reporting
    • Communicate insights & recommendations to business leaders
    • Work cross-functionally with areas such as merchandise planning & allocation, marketing, finance, store operations, and eCommerce

     

    The manager leads a team of 5-6 employees and will work closely with external vendors as well as partners in other areas of Marketing, and across the business to ensure that programs and initiatives are well planned and results communicated in a timely manner.  The manager provides training and guidance to less experience analysts as well as works with team to set and achieve department objectives.  Clearly define project deliverables, timelines, and dependences for team members and internal partners.

     

    Essential Requirements

    • Education:
      • Bachelor’s degree in quantitative field of study or Marketing with equivalent quantitative work experience, master’s degree preferred.
    • Experience:
      • Typically requires minimum of 7+ years work experience, 3+ years managing others and leading cross-functional teams
      • 3-5+ years in an analytics role; experience with campaign/store planning, test design and marketing mix / multi-touch attribution tools a plus
      • Five plus years of retail experience preferred
    • Tools:
      • Usage of analytics/testing tools such as APT, Adobe Analytics, Microstrategy, etc.
      • Familiar with programming languages such as SQL
      • Strong knowledge of Excel including pivot tables, vlookups, etc.
      • Capable with other Microsoft Office products

     

    Preferred Requirements

    • Thoroughness and extreme attention to detail.
    • Solid understanding of marketing and business planning
    • Ability to think strategically but willing to roll up their sleeves as well
    • Ability to multitask, meet deadlines, manage multiple projects, a strong sense of urgency, and follow-thru in addressing issues
    • Question the norms and elevate the value or processes behind their team’s work
    • Highly accountable and performance driven
    • Exceptional communication and interpersonal skills
    • Creative mind with the ability to think out of the box, while ensuring that projects achieve key business results
    • Ability to adapt prior experience and learning to elevate the Customer Marketing function
    • High energy, innovative and upbeat

     #LI-LL1

    Closing

    As an equal opportunity employer, Express does not discriminate in hiring or terms and conditions of employment on the basis of any federal, state, or locally protected class.  Express only hires individuals authorized for employment in the United States.

     

     

    Notification to AgenciesPlease note that Express does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, Express will not consider or approve payment to any third-parties for hires made.

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