• Sr. Email Marketing Specialist

    Job Locations US-OH-Columbus
    Requisition ID 2019-4075
    Category (Portal Searching)
    Marketing
  • Overview

    The Brand that Gets You to What’s Next

    Express is the vibrant, confident lifestyle brand for ambitious people, providing the latest fashion for style-obsessed men and women since 1980. Our mission is to provide inspiration and confidence through fashion to help people get to what's next in their day, and their lives. With more than 600 retail and outlet stores throughout the United States, Puerto Rico and Latin America, and a best-in-class online/mobile shopping experience at www.express.com, Express brings city-inspired style to customers across the globe.

     

    A Workplace To Match

    We think you'll like it here. 

    We offer a competitive compensation and benefits package, generous associate discount, and casual work environment. Working at Express is much more than the 9 to 5. It is an opportunity to connect and engage with some of the smartest individuals in the fashion business doing work they are passionate aboutThis is the Express Life and we’re always looking for talented leaders at all levels to join our team; if this sounds like you, we'd love to chat!

    Responsibilities

    The Senior Email Marketing Specialist is responsible for the management and innovation of Express’s email campaign execution. The person in this role will be intimately involved with email campaigns from campaign strategy and conception to deployment and analysis. The role requires the associate to become a subject matter expert within Express’s Campaign Management Platform (Adobe Campaign), continually seeking out ways to improve the effectiveness of the email channel

     

    Essential Tasks

    • Strategy and planning
      • Cross-functional partnership to understand and implement brand moments and brand campaigns via the email channel with a focus on Women’s and Express Next campaigns.
      • Manage weekly email contact strategy and orchestration between all email campaigns including Women’s and Men’s promotional campaigns, Express NEXT loyalty initiatives, Express Factory Outlet campaigns and other email touchpoints requested by the business (i.e. Digital Direct Mail, research recruitment, etc.)
      • Plan and manage the development and execution of women’s email marketing programs, including Brand Messaging (promotional campaigns), segmented and live segment campaigns at a seasonal and annual level.
      • Plan and manage trigger and live segment campaign strategy with our partner Bluecore.
      • Assisting in audience selection & email personalization execution
      • Assist in reporting and performance tracking
      • Identify and implement new strategies and testing scenarios for email marketing programs
    •  Operations
      • Email segmentation calendar management & communication with cross-functional partners
      • Campaign change management and problem-solving
      • Work request (Jira) creation & workflow management. Write effective creative briefs that include campaign objectives and strategic messaging plus manage creative process.
      • Deliverability template creation, campaign QA & approval
      • Testing & optimization setup and results reporting
      • Email process management & communication
      • Effectively manage best-in-class agency partners and external vendors
      • Work with Email Marketing Manager to manage operational details such as email deployments, source code uploads, and link management
      • Launch and project-manage new functionality
    • Reporting and analysis
      • Analyze daily, weekly, monthly reports to evolve and drive email revenue contribution
      • Communicate analysis of email metrics on a weekly, monthly, and seasonal basis at the program and campaign level. Apply learnings to future emails to improve productivity
    • Adobe Campaign Operations & Partner Integration

     

    Essential Qualifications:

    • Education: Bachelor's Degree, Marketing or Business preferred
    • Years of Experience: 3 - 5
      • Minimum 1-3 years relevant Email marketing experience; retail industry preferred
      • Minimum 1-3 years of eCommerce or direct to consumer experience; retail industry preferred

     

    Preferred Qualifications (skills and abilities):

    • Experience with high volume, consumer facing websites with meaningful annual revenue
    • Proven ability to translate analytic data into strategic ideas
    • Strong understanding of Internet based consumer behavior and direct marketing principles
    • Demonstrated success in delivering efficient traffic and revenue to the bottom line
    • Experience working with web analytic tools, preferably Omniture

     

    #LI-D

    Closing

    As an equal opportunity employer, Express does not discriminate in hiring or terms and conditions of employment on the basis of any federal, state, or locally protected class.  Express only hires individuals authorized for employment in the United States.

     

     

    Notification to AgenciesPlease note that Express does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, Express will not consider or approve payment to any third-parties for hires made.

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